Develop your Leadership skills: lead yourself, lead your Team, lead strategic changes
In the Kedge Global MBA you will develop 3 key character facets:
>> A person who knows him/herself
>> A manager who masters techniques & behaviours that generate commitment and motivation
>> A leader who leads strategic changes
>> Objectives: Lead oneself / Lead others / Lead change
Method: role playing
>> Leadership Projects topics are suggested by current MBA participants: the Project Leaders
>> A professor trains & supports the team throughout the project to:
>>> Create a team around each Project Leader
>>> Train the class, give advice & share experiences
>>> Review documents
>>> Prepare the teams for the presentation
Mode of delivery
>> By teams of 4/5
>> Each team has 3 hours of training
>> Supported by the Management Workshops
>> Final Presentation to a jury of Kedge BS professors & Executives from concerned companies
Entering an MBA Programme is both an exciting and a disturbing experience: participants will go through a unique learning period that will bring major changes in their professional lives.
Our responsibility is to coach participants so as to make sure this experience is thoroughly positive.
The Kedge Global MBA's learning Coaches work with all participants via:
>> One-to-one confidential meetings:
>>> Immediately after entering the programme
>>> Participants identify their professional strengths & weaknesses, work on their personal marketing and choose the optimal Major within the MBA.
>> Collective workshops focused on "defining a Participant Professional Project":
>>> Define career objectives,
>>> Add value to existing competencies,
>>> Express motivation, both written & oral,
>>> Prepare & train for interviews of all kinds,
>>> Develop networking strategies: how to use,develop & maintain a network?
3 Core Courses will help you understand these issues
Why change management may be the most important topic to master in understanding organizational behaviour. Basic concepts of change management. How to apply change management concepts in practical situations in your personal and professional life
The theory and practice of negotiation: General principles of negotiation, importance of preparation in negotiation, strategies in competitive negotiation, the compromise, the deal, the accommodation game, the avoidance game. Cultural differences in negotiation, guidelines for international business negotiations.
Understanding how to become more effective in team and organisational and change management. Introducing leaders as ‘dealers of human energy”. Considering methods of “leadership ethics desensitization’. Different Leadership Theories of the 21st Century. Framework for sustainable leadership (4Es and 4Ps Model). How to integrate sustainable performance and social responsibility into leadership thinking and decision making. Rethinking and adapting company structures, processes, strategies, missions and visions according to the global and competitive landscape. Measurement of sustainable performance. Building a sustainable society – fact or fiction?
Manage Projects: Lead a Business Development Project
Action Learning: Leading a Business Development Project
All MBA participants will lead Business Development Projects with the help of faculty members
OBJECTIVES:
>> Develop company-oriented and/or personal projects
>> Core MBA-length application of all management tools and techniques learnt during the programme
>> Entrepreneurship & Sustainable Development Major=> The Sustainable Entrepreneurship
Project (SEP)
>> Market Development Major=> The Market Development Project (MDP)
>> Maritime Management Major=> The Maritime Strategic Project (MSP)
>> Strategic Sourcing & SCM Major, Wine Business Major, Innovation, Complexity & Risks Major, Global Management Major, Talent Major, Brand, Design & Innovation Major & Finance Major => The Corporate Project (CP)
The ultimate purpose of the Business development Project is to identify a strategic issue for your company and analyse this issue to the extent that you can offer your company an analysis and a set of recommendations that eventually will bring about change and increased profits. You will have to combine and link theoretical tools learnt during your MBA with a practical project and an applied strategy.
Topics covered:
>> Defining the Mission & Vision
>> How to deal with Innovation, Uncertainties & Risks
>> Venture idea, Resources and Making Do
>> Identifying the Stakeholders
>> Creativity in problem solving
>> Avoiding Death by Powerpoint
>> Drafting & validating a business plan
>> Coaching by 3 members of Faculty to achieve a transversal perspective on the Project
>> 3 hours of coaching per project
A Core Course will help you understand these issues
Introduction to project management: definitions and knowledge areas & project scope management. Time and cost management. Quality and risks management. Hr and communications: managing project teams. Project integration management and change management in project contexts. Project escalation and termination.
Reinforce your Management Knowledge
18 Core Courses
Role of the accounting function internal to the organisation. Broad view of managerial accounting, various costing systems, cost behaviour patterns and cost structures. Use of accounting for the evaluation of product, managerial and divisional performance. What can accounting can for decision makers and how accounting choices affect decisions? Strategic importance of aligning accounting systems with firm technologies and goals. Current issues in management accounting and internal reporting.
Macroeconomics analyses of behaviour and functioning of the economy. Microeconomics of human behaviour and choices as they relate to relatively small units – an individual, a firm, an industry, and a single market. Decisions that individuals and firms make under the condition of scarcity: the scarcity of time, capital, labour, land, energy, knowledge, technology.
Why change management may be the most important topic to master in understanding organizational behaviour.Basic concepts of change management. How to apply change management concepts in practical situations in your personal and professional life
Global approach of geopolitics of Mediterranean area (including Black Sea) and Africa: The zone of worst gap in human development, the non Mediterranean actors, oil and gaz (key factors for silent or open confrontations), Turkey’s role.
Global approach of geopolitics of Asia: Historical trends and actor, todays economic integration agreements, political cooperation organizations, oil and gaz resources and transport, perceptions (Russian containment, Chinese containment), conflictuality in Asia, French and EU asiatic policies.
How financial markets operate as background knowledge that must be understood by managers of multinational firms in order to manage their firms’ risks. Understanding and measurement of risks. How a firm can use the global capital market and available financial instruments to reduce risks, minimize its cost of capital and maximize its access to resources in order to compete successfully in both domestic and foreign markets.
Basic knowledge of the key marketing tools, models and frameworks for the analysis and understanding of marketing activities. Provide the ability to apply such models and techniques, Enable understanding of customer focus for brands and organizations, Enable understanding of the key elements of the marketing mix and be able to design a marketing program developing these elements, Enable participants to demonstrate critical thinking by analyzing marketing problems, applying proper logic and formulating valid conclusions based on their analysis.
This course promotes an holistic understanding of business, based on the assumption that branding serves a fundamental strategic function. Brand Managers are responsible for planning and directing the entire marketing program for a given brand or a group of brands. In a way, it is like running their own businesses – brand managers have profit and loss responsibility for their brands. The main objective of this course is to walk participants through the steps required to build brand assets and create enduring competitive advantage for brands. This course endorses a practitioner, more than academic, focus and is designed as an MBA-level introduction to the issues faced by brand stewards. Stressing this applied focus, the course makes extensive use of an interactive pedagogy.
Why to innovate and typologies of innovation. Sources and partnerships for innovation. Diffusion of innovation. Strategies of innovation: creating and capturing value. Recent trends: value innovation, user innovation, open innovation, bottom up innovation. Innovation process, models, project management and portfolio management. Entrepreneurship and intrapreneurship, knowledge management, creativity.
Introduction to business ethics and social responsibility, framing business ethics, stakeholder theory, ethical theory and decision-making, managing business ethics, CSR and business model innovation, ethics and consumers.
Introduction to the field of Operations Management and SCM.
The theory and practice of negotiation: General principles of negotiation, importance of preparation in negotiation, strategies in competitive negotiation, the compromise, the deal, the accommodation game, the avoidance game. Cultural differences in negotiation, guidelines for international business negotiations.
What is strategy? Strategic purpose. Stakeholders and corporate social responsibility. The strategic process. Strategy and performance. Environment analysis. Value net. Internal analysis, value chain, resources and capabilities. Sustainable competitive advantage. Business-level strategies. Competition and cooperation. Corporate-level strategies. Strategy and scope. Alliances, mergers and acquisitions. Corporate portfolio management. Strategy implementation and management. Complexity and management of strategic change.
Introduction to project management: definitions and knowledge areas & project scope management. Time and cost management. Quality and risks management. Hr and communications: managing project teams. Project integration management and change management in project contexts. Project escalation and termination.
Understanding how to become more effective in team and organisational and change management. Introducing leaders as ‘dealers of human energy”. Considering methods of “leadership ethics desensitization’. Different Leadership Theories of the 21st Century. Framework for sustainable leadership (4Es and 4Ps Model). How to integrate sustainable performance and social responsibility into leadership thinking and decision making. Rethinking and adapting company structures, processes, strategies, missions and visions according to the global and competitive landscape. Measurement of sustainable performance. Building a sustainable society – fact or fiction?
Interpreting large amounts of data and drawing sound implications in management problem solving and decision-making. Combining modern tools and technologies together to gain unique insights on past, present and future performance. Procedures for analyzing and presenting data. Principles of making inferences from sample data. Capabilities and limitations of these procedures and on the correct interpretation of statistical results.
In their day-to-day working lives, managers have to adapt, to decide on short- and long-term issues, sometimes on both, with contradictory objectives and inappropriate resources. Complexity: the necessity to find new solutions; to conciliate constraints and rules with the need for creativity and innovation; the uncertainty inherent to any decision; and the incredible variety of human nature. Understand and manage complexity through rationality. Understand complexity through complex principles of thinking.
Understanding the theory and practice of Change Management in a complex environment, and change management processes and steps. Understanding of the challenges and difficulties of running Change Management programmes. Increase understanding of what is required to make a successful Change Management, developed by looking at practical examples of successes and failures.
Introduction, scope and key themes; types of information systems, their design and acquisition; business models and organizational transformation; information systems, knowledge management and business processes; distributed working, innovation and the blurring of organizational boundaries; globalization, keystones and ecosystems.
